When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________
A) pricing collaboration
B) product or service alliance
C) promotional alliance
D) logistics collaboration
E) total quality management
B
You might also like to view...
In an independent vertical marketing system, _____
a. successive stages of production and distribution are jointly owned b. manufacturers seek out wholesalers, who seek out retailers to stock and sell products c. two channel members can perform all production and marketing functions d. marketing operations are franchised
In a buying center, gatekeepers are the people who:
a. actually use a product. b. influence a buying decision. c. regulate the flow of information. d. negotiate a purchase.
A pension plan is a contractual agreement between an employer and its employees to provide benefits to employees after they retire.
Answer the following statement true (T) or false (F)
Which statement is most appropriate?
A) Business cycles will continue in the future. B) The economy is headed into long-run recession. C) A recession usually does not impact college recruiting. D) Recessions are not likely to occur in the future.