Trying to measure an ROI for any compensation strategy implies that:
A. adding value is the most difficult test.
B. value created as a result of costs is difficult to specify.
C. it is possible to align and differentiate the compensation strategy and still fail to add value.
D. people are "human capital," similar to other factors of production.
Answer: D
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Experiential marketing typically involves:
A) providing samples to individuals through direct response tactics B) a combination of guerrilla and buzz marketing tactics C) generating buzz about a unique marketing event D) direct marketing through interactive means, such as special events and free samples
When using email, audience size and geography location no longer matters in the shaping of the message
Indicate whether the statement is true or false.
Which of the following exemplifies a pure competitive market?
A) a market where many buyers and sellers trade over a range of prices rather than a single market price B) a market where a single firm controls the larger fraction of the market share C) a market where a few powerful firms control the larger fraction of the market share D) a market characterized by only a few large sellers E) a market where many buyers and sellers trade in a uniform commodity
A hopeless objection is one that cannot be answered by the salesperson.
Answer the following statement true (T) or false (F)