Jack owns an e-commerce Web site. What kind of a research method should he use in order to obtain valuable insights about the buying motives and behaviors of online shoppers?
What will be an ideal response?
Jack should conduct a netnography research—observing consumers in a natural context on the Internet. Observing people as they interact on and move about the Internet can provide useful insights into both online and offline buying motives and behavior.
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One of the functions performed by a PR department is ________, which involves building and maintaining relations with legislators and government officials to influence legislation and regulation
A) direct marketing B) press relations management C) investor relations management D) lobbying E) public affairs management
Which of the following statements about market segment profiles is true?
A. They can be used to calculate a lifetime value for each customer in a segment. B. They are used to describe differences among people in different market segments. C. They can only deal with demographic characteristics. D. They provide marketers with a cost estimate for serving potential customer groups. E. They cannot be used to describe similarities among potential customers.
Morrel University has a small shuttle bus that is in poor mechanical condition. The bus can be either overhauled now or replaced with a new shuttle bus. The following data have been gathered concerning these two alternatives (Ignore income taxes.): Present BusNew BusPurchase cost new$32,000 $40,000 Remaining net book value$21,000 - Major repair needed now$9,000 - Annual cash operating costs$12,000 $8,000 Salvage value now$10,000 - Trade-in value in seven years$2,000 $5,000 The University could continue to use the present bus for the next seven years. Whether the present bus is used or a new bus is purchased, the bus would be traded in for another bus at the end of seven years. The University uses a discount rate of 12% and the total cost approach to net present value
analysis.If the new bus is purchased, the present value of the annual cash operating costs associated with this alternative is closest to:?See separate Exhibit 13B-1 and Exhibit 13B-2, to determine the appropriate discount factor(s) using the tables provided. A. $(36,500) B. $(16,200) C. $(42,800) D. $(54,800)
Daryl Simpson is the owner of Padua Products. During the holiday season, he wants to reward his employees for their work during the year, and he has asked you to gross up their bonuses so that they receive the full amount as net pay. What amount(s) should you consider when computing the grossed up pay?
What will be an ideal response?