Which of the following is NOT an effective practice when preparing a news release?
A. Sending the release to the media before the event occurs
B. Leaving room in the margin of the news release form for further editing
C. Including a tentative headline in all-capital letters to help editors identify the story
D. Providing the summary of the story and the newsworthy information in the closing paragraphs
D
Providing the summary of the story and the newsworthy information in the closing paragraphs
is not an effective practice when preparing a news release. The opening paragraph of a news
release should summarize the entire story and present the most newsworthy information first.
In this opening section, the writer should give the "who," "what," "where," "when," "why," and
"how" of the news story in such a form that this paragraph can stand by itself.
You might also like to view...
Which of the following is one of the three steps in the general approach for estimating market potential?
A) Determine the improvements needed in the existing product. B) Determine the marketing budget allocated to the product category being evaluated. C) Estimate the potential purchasing or usage rates. D) Determine the profitability of the product category being evaluated.
What are the key criticisms of reinvention applied to HRM?
What will be an ideal response?
Because the value of the ____________________ varies randomly from sample to sample, we can regard it as a new random variable created by sampling
Fill in the blank(s) with correct word
For an autoregressive model solution to a forecasting problem, the autocorrelation plot should _______ and the partial autocorrelation plot should _______.
A. slowly approach one; and cyclically approach zero. B. dramatically cut off to zero; decline to zero either monotonically or in a wavelike manner. C. gradually approach zero; dramatically cut off to zero. D. dramatically approach zero; exponentially approach one. E. None of the options are correct.