What types of research did the University of West Georgia do to prepare for their campaign?
What will be an ideal response?
Four focus groups were held with students, faculty, staff, alumni, and community audiences, comprising 7–10 individuals per group. Phone surveys were conducted within a 10-county area surrounding the university and stretching to the Atlanta metro area. In addition to surveys, agency partner Mindpower Inc., a communications and marketing firm in Atlanta, conducted several weeks of intensive campaign interviews with campus leadership (administrators, deans, department chairs); campus directors (admissions, enrollment management, student affairs, athletics, alumni, development, etc.); civic and community groups; alumni groups; UWG board and foundation members; and student, faculty, and staff groups.
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The content meaning of a message contains both ________ and ________ meaning
Answer:
When two people cannot agree on a way to meet their needs, the people experience
A. a turning point. B. conflict. C. relationship dissolution. D. a demand-withdraw pattern.
The first thing you should remember about broadcast news writing is that you’re:
A. not exactly writing B. targeting your audience C. committing speech to paper D. telling a story that will be spoken E. all but A F. all but B G. all but C H. all but D
When deciding on activities and tone, you should be concerned with audience ________, as a speech to a dozen people is different than a speech to 200.
A. demographics B. size C. attitude D. makeup