What types of research did the University of West Georgia do to prepare for their campaign?
What will be an ideal response?
Four focus groups were held with students, faculty, staff, alumni, and community audiences, comprising 7–10 individuals per group. Phone surveys were conducted within a 10-county area surrounding the university and stretching to the Atlanta metro area. In addition to surveys, agency partner Mindpower Inc., a communications and marketing firm in Atlanta, conducted several weeks of intensive campaign interviews with campus leadership (administrators, deans, department chairs); campus directors (admissions, enrollment management, student affairs, athletics, alumni, development, etc.); civic and community groups; alumni groups; UWG board and foundation members; and student, faculty, and staff groups.
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Answer: