Municipal bonds are issued by government agencies other than the Federal government
Indicate whether the statement is true or false
TRUE
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Tools used by a speaker to help support the audience’s interest in and understanding of the presentation such as visual or audio clips are called
a. props. b. outlines. c. supporting aids. d. PowerPoints.
Open-ended questions that respondents answer in their own words are called unstructured questions
Indicate whether the statement is true or false
The 4Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint
The more recent 4As framework complements the traditional model and includes ________. A) adaptability, affordability, availability and awareness B) adaptability, affordability, accessibility and awareness C) acceptability, affordability, accessibility and awareness D) acceptability, affordability, accessibility and aptitude E) adaptability, affordability, availability and aptitude
Clenzo is a company that provides house cleaning services in major urban and suburban areas
Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________. A) direct-mail marketing B) viral marketing C) catalog marketing D) contextual advertising E) display advertising