Clenzo is a company that provides house cleaning services in major urban and suburban areas
Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.
A) direct-mail marketing
B) viral marketing
C) catalog marketing
D) contextual advertising
E) display advertising
B
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To solicit opinions, insights, and information, use
A) online surveys. B) open-ended questions. C) closed-ended questions. D) focus groups. E) leading questions.
Through the use of ________ tags, a company can use a computer that receives information from an electronic chip to locate exactly where a product is from production to shipment
A) RFID B) UPC C) VMS D) IT E) 3PL
An aspiration group is one
A. that a person feels is significantly above him or her in terms of socioeconomics. B. that a person wishes to maintain a distance from because of differences in values or behaviors. C. that a person knows he or she can never really fit into because of basic cultural differences. D. to which a person belongs, and wishes to continue with. E. that a person wishes to be a member of or wishes to be identified with.
In the preliminary part, the title page includes only the title of a report
Indicate whether the statement is true or false