Even with communication tools such as e-mail, instant messaging, texting, Twitter, and other interactive media, the nature of communication remains unchanged
Indicate whether the statement is true or false
True
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Which of the following questions would help a marketer evaluate the return on a sales promotion investment?
A) Was the sales force successful in filtering out the good prospects from the poor ones? B) Did customers enjoy the events associated with the promotion? C) Did customers receive high-quality promotional products? D) Did the promotion attract new customers or more purchasing from current customers? E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?
Prospect lists or a CRM database can help salespeople do a better job with prospecting.
Answer the following statement true (T) or false (F)
At Home Depot, a customer can purchase a gallon of one-coat paint that contains the ingredients for both a primer and a color. What is the primary economic need being satisfied by this type of paint?
A. economy of purchase B. convenience C. dependability in use D. improvement of earnings
Which type of power refers to recognition of one's knowledge, skills, and ability?
a. Expert. b. Legitimate. c. Reward. d. Referent. e. Coercive.