Answer the following statement(s) true (T) or false (F)
1. PR practitioners’ work is focused on media relations and relationship management.
2. All PR strategies should support organizational mission and goals.
3. Effective public relations work begins with a planning process that determines which
tactics will have the greatest effect on the problem at hand.
4. The ROPE public relations model has more steps than the RACE model
5. Mitigating the effect of bad publicity is typically addressed through advertising.
1. false
2. true
3. false
4. false
5. false
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The fact that you can process only so much information before you
reach "overload" is called A. filtering mechanism. B. screening ability. C. blockages and burnouts. D. channel capacity. E. perception reception.
How did advertising come to support radio economics?
What will be an ideal response?
. One specific type of cognitive representation used by individuals is a(n) _____, or a cognitive structure composed of preconceived ideas and frameworks that helps us organize information
a. schema b. label c. stereotype d. prototype
Can you describe recent changes in audience size for movies, recorded music, network television, DVD, radio, newspapers, and videogames?
What will be an ideal response?