Answer the following statement(s) true (T) or false (F)

1. PR practitioners’ work is focused on media relations and relationship management.
2. All PR strategies should support organizational mission and goals.
3. Effective public relations work begins with a planning process that determines which
tactics will have the greatest effect on the problem at hand.
4. The ROPE public relations model has more steps than the RACE model
5. Mitigating the effect of bad publicity is typically addressed through advertising.


1. false
2. true
3. false
4. false
5. false

Communication & Mass Media

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How did advertising come to support radio economics?

What will be an ideal response?

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. One specific type of cognitive representation used by individuals is a(n) _____, or a cognitive structure composed of preconceived ideas and frameworks that helps us organize information

a. schema b. label c. stereotype d. prototype

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What will be an ideal response?

Communication & Mass Media