A trend is a gradual, long-term, up-or-down movement of demand
Indicate whether this statement is true or false.
Answer: TRUE
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With JIT manufacturing, which of the following costs would be considered a direct product cost?
a. insurance on the plant b. utilities used for manufacturing c. janitors' salaries d. salary of the plant supervisor
Julia is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Julia is relieved to see that in marketing
A. customers are not considered until the product is ready for sale. B. value creation is driven by corporate interests. C. understanding consumer needs and wants is fundamental. D. distribution is controlled by customers. E. promotion is the most important consideration, followed by pricing decisions.
Which type of layout design is also referred to as an assembly line layout?
a. Customer-focused b. Product-focused c. Process-focused d. Assembly-focused
Group health insurance
A) refers to the way the health insurance is sold rather than to the characteristics of the policy. B) tends to be more expensive. C) reflects the age and health of the policyholder. D) all of the above.