A dependent variable can be defined as the element of a study or experiment that causes various types of media effects

a. True
b. False


ANSWER:
False

Communication & Mass Media

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In the United States, we are guaranteed the right to freedom of speech and freedom of the press. This right is granted to us by __________.

A. the First Amendment B. the Second Amendment C. the Fifth Amendment D. the Tenth Amendment

Communication & Mass Media

Jokes, jargon, and stories are examples of ________ symbols.

A. behavioral B. verbal C. physical D. cultural

Communication & Mass Media

Anders plans to give an extemporaneous speech at an upcoming banquet. He has already done extensive research and spent several hours creating a detailed outline for his speech. Which of the following is true?

A. Anders needs to practice his speech to avoid sounding underprepared. B. Anders will most likely sound overprepared when he gives his speech. C. Anders now needs to write out his speech word for word. D. Anders is ready to give his speech at this point.

Communication & Mass Media

Identify the two persuasive routes that are presented in the elaboration likelihood model. Then identify which route will have the longest persuasive effect and briefly explain why. Finally, identify and explain one of the two factors needed to ensure the person will use this route.

What will be an ideal response?

Communication & Mass Media