When Cathy went shopping, she paid a lot to buy a jacket that had a well-known designer's tag attached to it
After a few days, she came across a jacket which was undistinguishable from the one she had bought but was priced 5 times lesser than the earlier one. She didn't give this a second thought because she was convinced that the designer label she had bought was worth it. What can be deduced from this?
Cathy was using the price as an indicator of quality. She was using image pricing. This kind of pricing is especially effective with ego-sensitive products such as perfumes, expensive cars, and designer clothing.
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Edvard works at a ski shop. He has just gotten a shipment of new snowboards and realizes that the company has priced its snowboards higher than the rest of the boards in his shop. Since Edvard took a marketing class in college, he knows that the company is most likely using ________.
A. product line pricing B. captive pricing C. price bundling D. reference pricing E. prestige pricing
The functions performed by the mailroom should not be used to determine the layout of the mailroom
Indicate whether the statement is true or false.
Basic skills training includes all of the following EXCEPT
A. computing. B. problem solving. C. speaking. D. modeling.
The instruction "Refrigerate after opening" on a salad dressing label is an example of the descriptive function of labeling.
Answer the following statement true (T) or false (F)