For marketers, "exchange," refers to
A. the location where products and services are traded.
B. location-based tactics for creating value.
C. promotional offers designed to stimulate barter.
D. the trading of things of value.
E. the price charged, adjusted for currency exchange rates.
Answer: D
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Which option below is NOT an issue that occurs when analyzing work procedures?
A) Duplication of effort B) A missing procedure C) Out-of-date procedure D) Procedures that match information collected from interviews
A stock has a rights-on price of $20, an ex-rights price of $18.25, and the number of rights needed to buy one new share is 5. Assuming everything else is held constant, what is the subscription price?
A) $9.50 B) $11.25 C) $16.67 D) $14.50 E) $21.90
The __________ system enables exchange members to send orders directly to a specialist over computer lines.
A. FAX B. Direct Plus C. NASDAQ D. SUPERDOT
Which of the following statements is TRUE?
A. Frequent shopper programs are inexpensive to implement and manage. B. It is easy to make changes in CRM programs. C. It is clear that CRM programs increase customer spending and loyalty. D. It is hard to gain competitive advantage with CRM as programs can be duplicated. E. The effects of frequent shopper programs are unlimited.