In the 2000s, which country was accused of ethnocentrism, the notion that one’s own culture or company knows best how to do things?
a. Russia
b. America
c. UK
d. Canada
b. America
You might also like to view...
The definition of a(n) ________ is similar to marketing research, except that a(n) ________ provides information continuously rather than on the basis of ad hoc research studies
A) marketing information system (MIS); MIS B) management information system (MIS); MIS C) decision support system (DSS); DSS D) none of the above
Which of the following is typically true during the introduction stage of the product life cycle?
A) Personal selling is the primary promotional tool in the consumer market. B) The pull strategy is implemented more frequently than the push strategy. C) Publicity is not effective. D) Sales promotion may be used to encourage trial. E) Sales promotion is more successful than advertising.
Nissan’s shift in energy savings focus has been from?
a. All-encompassing to narrow b. Diesel to electric c. Solar to nuclear d. Site-based to plant floor-based
Once values and ethical standards have been formally adopted, a company must
A. make it unequivocally clear that the company's core values and ethical standards are strictly enforced cultural norms. B. hold periodic ceremonies to vilify employees that do not live up to the company's core values or who are found guilty of violating the company's code of ethics. C. grant compensation increases and promotions only to those managers who are willing to act as evangelists for the company's core values and ethical standards. D. require every employee to memorize the company's formal statement of core values and code of ethics. E. rely only on word-of-mouth indoctrination and company tradition to instill values and ethical conduct.