A good headline does which of the following

a. Commands the reader to rethink the visual
b. Completes the creative equation
c. Offers the promise of both utility and functionality
d. Answers the “Why ?” of the readers inquisitiveness


b. Completes the creative equation

Communication & Mass Media

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Mobile news consumption has which of the following limitations?

A. People pay attention to news stories for shorter periods of time. B. People recall fewer facts from news stories. C. There is not as much choice available. D. both a and b

Communication & Mass Media

Which of the following correctly identifies the six components in Brownell's HURIER listening model?

a. Helping, Understanding, Respecting, Interpreting, Evaluating, and Responding b. Hearing, Understanding, Remembering, Interrupting, Excluding, and Responding c. Hearing, Understanding, Remembering, Interpreting, Evaluating, and Responding d. Hearing, Underestimating, Remembering, Inferring Evaluating, and Recalling e. None of the above are correct.

Communication & Mass Media

What should you remember about managing anxiety?

A) Controlling anxiety takes time. B) A public speaking class will cure anxiety. C) Fear will eventually disappear. D) Too much preparation will make you too anxious.

Communication & Mass Media

A researcher can enhance his or her credibility by:

A. using triangulation methods. B. prolonging engagement with interactants. C. engaging in member checks or member validations. D. all of the above.

Communication & Mass Media