Interactional justice refers to ______.
a. whether or not the customer believes company procedures for handling service failures are fair
b. an assessment by the customer of the fairness associated with whatever compensation he or she received to rectify a service failure
c. the customer’s feeling of being treated with respect and courtesy and given the opportunity to express the complaint fully
d. the guest’s satisfaction with the adequacy of the information and communication provided by the organization
c. the customer’s feeling of being treated with respect and courtesy and given the opportunity to express the complaint fully
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Marketers estimate ________ when they determine whether anyone is likely to buy a new product
A) pricing points B) distribution costs C) commercial success D) technical success E) creative success
Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market
A) organizational psychographics B) organizational demographics C) organizational culture D) behavior variables E) usage variable
Rajiv offered his team a bonus if the team completes the project 1 week ahead of time. Rajiv is using ______ as an incentive
A. piecework plan B. variable pay C. commission D. profit sharing
The three primary activities in the business intelligence (BI) process are to acquire data, perform analysis, and publish results.
Answer the following statement true (T) or false (F)