Lucinda implements guidelines and provides information about what is expected for her employees. She also makes decisions without asking for suggestions from others. What type of leader is Lucinda?
a. Directive
b. Transactional
c. Visionary
d. Empowering
a. Directive
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A company's weekly payroll amounts to $50,000 and payday for the week is every Friday. Employees work five days per week, Monday through Friday. The appropriate journal entry was recorded at the end of the accounting period, Monday, March 31, 2016 . What amount is wages expense for April for the payday, Friday, April, 4, 2016?
a. $ -0- b. $40,000 c. $10,000 d. $50,000
Which of the following approaches to message reinforcement is most effective for products that are purchased more frequently at some times of the year than at others?
A) an average frequency strategy B) a gross frequency strategy C) a pulsing strategy D) a benchmarking strategy E) a heavy-up exposure pattern
Factors to consider when preannouncing a product include:
a. timing b. communication vehicles c. nature and amount of information d. target audience e. all of the above
Conventional supermarkets still sell a majority of food merchandise, but they are under substantial competitive pressures. Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?
What will be an ideal response?