A customer is curious about a product she sees advertised on television and researches it to learn more. Then she determines if she really needs the product in relation to if she really needs and wants it. What is this last process called?
a) Evaluation
b) Trial
c) Interest
d) Adoption
a
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The study of the meaning, or the association of words with ideas, feelings, and context is known as
A) genetic predispositions. B) natural signs. C) semantics. D) physiological responses. E) random noise.
Which of the following statements about interactive media is true?
a. Some media are inherently negative and some are inherently positive b. The notion that it can be addicting like a narcotic is a myth c. They can be harmful when they begin to dominate people’s lives d. All of the above are true
A tattoo would be an example of an artifact
Indicate whether the statement is true or false
Which of the following examples of power is an example of personal power?
a) Legitimate power b) Reward power c) Expert power d) Coercive power e) Informational power