Which of the following statements about franchises is TRUE?
A) A franchise is a separate legal entity.
B) A franchise is one type of corporation
C) A franchise is not a separate legal entity
D) A franchise is one form of limited partnership
E) A franchise is one type of joint venture.
C
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If a company adapts or changes both a product and the communications, the company engages in a process called ________
A) straight extension B) product reinvention C) product adaptation D) dual adaptation E) full adaptation
An enterprise union only represents workers in a single ________.
A. Age group B. Company C. Industry D. Region
The parties in a negotiation are challenging each other regarding the viability of certain proposals suggested by either party. Previously, they had listed a wide range of possible solutions
The process in which they are currently engaged can best be described as: a. Brainstorming b. Problem identification c. Evaluating d. Selecting the best option
_____ is the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target audience
a. Promotional implementation b. Media mix c. Media planning d. Market segmentation