To make the most profit, a show needs

a. to only be bought by a network.
b. the network for visibility exposure and later syndication to make the profit.


b

Communication & Mass Media

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Which body is ultimately responsible for writing the communications laws of the land?

a) The U.S. Justice Department b) The U.S. Congress c) The U.S. Supreme Court d) The Federal Trade Commission

Communication & Mass Media

_____ refers to the tendency to presume that our culture is "right" and the standard against which other cultures should be judged

a. Ethnocentrism b. Nationalism c. Egocentrism d. Culturalism

Communication & Mass Media

Which is the "I" language that leads to more trust and cohesiveness in groups?

a) Descriptio b) Problem orientation c) Spontaneity d) Evaluation

Communication & Mass Media

The explanation of how individuals make media and content choices based on expectations of reward and effort required is the

A. cost-benefit ratio. B. media-use model. C. fraction of selection. D. synergy-to-effort equation.

Communication & Mass Media