The ______ strategy calls for staying with the present product line and markets and maintaining or increasing customers slowly in new markets.
a. analyzing
b. defending
c. focus
d. prospecting
b. defending
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When the price level in an economy declines
A. the demand for money in the economy increases. B. the nominal interest rate in the economy increases. C. the total consumption in the economy reduces. D. the aggregate demand in the economy increases.
Many advertising researchers believe that emotional reaction tests to ads are more accurate than physiological arousal tests because emotional reactions cannot be easily faked
Indicate whether the statement is true or false
If it is assumed that managers act to maximize the value of the firm, what can also be assumed about the existing mix of capital components relative to the set of all viable alternative mixes of capital components?
Companies like Home Depot sell to the B2B market and B2C market out of the same store. This puts the company in the category of a(n) ________.
A. market maven B. reseller C. gatekeeper D. out supplier E. cottage industry