Justin is thinking about starting his own business, which would involve attracting, maintaining, and enhancing customer relationships. If Justin wants a successful business that builds good relationships with customers, what must he do?
A. Establish customer and deliver customer value
B. Outsource marketing to a more competent firm
C. Frequently post on social media
D. Get as many customers as possible, regardless of their profitability
E. Only talk about how the company creates value for customers
Answer: A
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