When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption, this was an example of ____ advertising.

A. selective-demand
B. institutional
C. immediate-response
D. primary-demand
E. reminder


Answer: D

Business

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In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right piece of jewelry. A voice-over offers a solution, the jewelry is purchased at the advertised store and the girlfriend is now happy

This illustrates which form of executional framework? A) slice-of-life B) testimonial C) fantasy D) informative

Business

Incremental costs are also called out-of-pocket costs.

Answer the following statement true (T) or false (F)

Business

The type of authority that is closely associated with the management hierarchy is ____________________ authority.

Fill in the blank(s) with the appropriate word(s).

Business

Identify the business advantages of a relational database.

What will be an ideal response?

Business