Saturation is the process of rejecting the null hypothesis

Indicate whether the statement is true or false.


Answer False

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Paul Lazarsfeld’s study on how information influenced Erie County voters during the 1940 presidential election found that media messages rarely changed voters’ minds about candidates. 2. Limited effects theory argued that the influence of media messages were limited to certain demographics. 3. Positive behaviors tend to get much more attention than the negative influences of media. 4. Researchers found that people’s class, race, gender, and other social characteristics were associated with how they tended to interpret, understand, and react to media content. 5. The media’s organization of a story only involves the order in which journalists tell the story.

Communication & Mass Media

The deterministic version of he Sapir-Whorf hypothesis suggested that language is like a __________ and that language influences cultural differences in __________

Fill in the blank with correct word

Communication & Mass Media

Doug knew he was tired and hungry, so he acknowledged that he would be irritable. In this case, Doug

a. is denying his responsibility for the conflict. b. realizes that he has little influence on the conflict. c. knows his partner will wait until he is rested to bring up issues. d. anticipates a conflict situation in order to exercise more self-control.

Communication & Mass Media

Which of the following is NOT mentioned in your text as a method to help you effectively relate your topic to the audience?

A) Choose a topic that is relevant to the audience. B) Personalize the message by using a storytelling approach. C) Correct any errors made by previous speakers to enhance your believability. D) Demonstrate concern or empathy for others.

Communication & Mass Media