Computer technology began to transform our social, economic, and governmental infrastructures in the 1960s
Indicate whether the statement is true or false
TRUE
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Which of the following is generally true about the marketing of high-touch products such as fine china and crystal?
A) It relies equally on specialized information and image. B) It relies less on image and more on specialized information. C) It relies less on specialized information and more on image. D) Neither image nor specialized information is relevant to the marketing of high-touch products. E) It relies partially on specialized information and partially on image.
How many different types of responsibility centers exist?
a. 2 b. 5 c. 10 d. 3
Rather than competing head to head with established competitors, many companies seek out unoccupied positions in uncontested market spaces. They try to create products and services for which there are no direct competitors. This is called a ________
A) horizontal integration approach B) commercialization process C) guerrilla marketing technique D) blue ocean strategy E) lean dynamics approach
Downsizing might result in a(n)
a. reduction in workforce. b. restructuring of processes. c. elimination of noncore businesses. d. all of the above.