Rather than competing head to head with established competitors, many companies seek out unoccupied positions in uncontested market spaces. They try to create products and services for which there are no direct competitors. This is called a ________
A) horizontal integration approach
B) commercialization process
C) guerrilla marketing technique
D) blue ocean strategy
E) lean dynamics approach
D
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The allowance for bad debts account is sometimes referred to as Allowance for Doubtful Accounts
a. True b. False Indicate whether the statement is true or false
According to McClelland’s need theory, the need for affiliation is ______.
A. the need to influence others to do what you want B. the need for close personal relationships C. the drive to succeed at high levels D. the need for consistent feedback
Studies suggest that ethical beliefs vary little from culture to culture
Indicate whether the statement is true or false a. True b. False
The belief that business involvement can help solve difficult social problems is the ________ argument on social responsibility.
A. public expectation B. public image C. better environment D. possession of resources