A media effects theory that suggests that media consumers have different purposes for media and that they derive different gains or rewards from it is termed

A. uses and gratifications theory.
B. hypodermic needle theory.
C. cultivation theory.
D. agenda-setting theory.


A

Communication & Mass Media

You might also like to view...

Explain the difference between distributive and integrative agreements. Be sure to specify

the five traditional approaches to conflict management and whether or not they are distributive or integrative. What will be an ideal response?

Communication & Mass Media

Which of following is one of the reasons to physically go to the university library?

A) Consulting a librarian B) Accessing subscriptions to only digital materials C) Browsing open stacks to discover additional materials D) Accessing hard copies of digitally unavailable materials E) Accessing card catalogues

Communication & Mass Media

Describe the difference between filled and unfilled pauses. Provide examples of effective ways to use unfilled pauses in a speech.

What will be an ideal response?

Communication & Mass Media

Compare and contrast the advantages of open and closed questions.

What will be an ideal response?

Communication & Mass Media