When delivering a new employee training workshop,
the trainer made sure to refer to some of the attendee's experiences at their former employers to help them make sense of the policies and procedures in place at their new place of work. This is an example of which aspect of helping others understand your message?
A. Fitting messages into their existing schema
B. Developing a new schema
C. Using the listeners' frame of reference
D. Using memory joggers
Answer: C
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Ernest Dichter's interviewing method called motivational research was used to
A) seek subconscious appeal that can be used in advertising. B) seek subliminal messages that propel audiences to react. C) create color schemes that trigger positive feelings. D) design Internet ads.
If the thing to be described is simple and familiar, the description should be as detailed as possible
Indicate whether the statement is true or false
Christa and her friends enjoy making unique desserts. They gather in one of their kitchens once a month to bake and eat their latest creation. This group is an example of a _____ group.
A. study B. social C. focus D. therapy
If the test of difference is significant, the research hypothesis is accepted.
Answer the following statement true (T) or false (F)