A cue is likely to result in a consumer response only if there is a drive to satisfy.
Answer the following statement true (T) or false (F)
True
Depending on the cues (products, signs, ads, and other stimuli in the environment) an individual chooses some specific response. A response is an effort to satisfy a drive.
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The purchase of office equipment at a cost of $3,600 with an immediate down payment of $1,000 and agreement to pay the balance within 60 days is recorded by:
a. A debit of $3,600 to Office Equipment, a credit of $1,000 to cash, and a credit of $2,600 to Accounts Payable. b. A debit of $2,600 to Accounts Receivable, a debit of $1,000 to Cash, and a credit of $3,600 to Office Equipment. c. A debit of $3,600 to Office Equipment, a credit of $1,000 to Cash, and a credit of $2,600 to Accounts Receivable. d. None of these choices
Which of the following items is consistent with earnings not being informative about current performance but are informative about future earnings?
a. The firm recognizes an unexpected gain b. The firm recognizes a fair value gain on a financial asset as a result of a favorable move in interest rates. c. The firm recognizes additional expenses this period due to pre-opening costs associated with new stores. d. The firm experiences a large jump in sales and earnings as a result of successful research and development of new products.
Implementing an outsourcing decision that affects current operations falls under which stage of the management process?
A) Planning B) Performing C) Evaluating D) Communicating
What is the most universal communication strategy to preserve face and harmony especially when conveying bad news?
a.The use of straight talk b. The use of soft tones c. The use of indirectness d. The use of coupling the bad news with good news