All of the following tactics are used by persuaders to intensify their own good points or the bad points of the opposition except
a. association
b. composition.
c. repetition.
d. diversion.
d
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Can advertisers go too far in their attempts to be creative?
a. Yes; they could cause a consumer boycott b. No; creativity should never be limited c. Yes; the media may choose not to run the ad d. Yes; they could cause a consumer boycott and the media may choose notto run the ad
The age of an audience will exert its strongest influence on the advocate’s ______.
a. use of lay testimony b. use of expert testimony c. use of examples d. use of statistics
What are the five perceptual influences?
a. self?perception, third?party influences, physical conditions, psychological conditions, self? fulfilling prophecies b. self?perception, third?party influences, physiological conditions, psychological conditions, self?fulfilling prophecies c. self?perception, third?party influences, physiological conditions, physical conditions, self? fulfilling prophecies d. self?perception, third?party influences, physiological conditions, physical conditions, other?fulfilling prophecies e. self?perception, dual?party influences, physiological conditions, physical conditions, self? fulfilling prophecies
Which of the following is a correctly worded main point for a speech preparation outline?
A. The human eye as a means of identification. B. Did you know that each person's iris has a unique pattern? C. Using the human eye as a means of identification. D. Researchers are working on ways to use the iris as a means of identification. E. Through your eyes only.