The major purpose of predictive marketing analytics is to:
a. Analyze the effectiveness and efficiency of investments in marketing.
b. Analyze marketing contributions to the sales pipeline.
c. Predict the future of campaign profitability.
d. All of the above
C
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Graphical models are analytical models that provide a visual picture of the relationships between variables
Indicate whether the statement is true or false
In a marketing plan, the ________ section identifies the history of the business and its core competencies
A) executive summary B) company description, purpose, and goals C) forecasting D) marketing situation E) marketing strategy
Compare seasonal effects and cyclical effects
What will be an ideal response?
Loss/unit when sales are below the break-even point is equal to
A) (total revenue - total cost)/number of units. B) selling price. C) price/unit minus variable cost per unit. D) EOL. E) None of the above