In a marketing plan, the ________ section identifies the history of the business and its core competencies
A) executive summary
B) company description, purpose, and goals
C) forecasting
D) marketing situation
E) marketing strategy
B
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Which of the following is closely associated with the diversification strategy?
a. Entering new markets with little competition b. Increasing overhead production costs c. Decreasing the prices of existing products d. Selling modified products to the same customers
Sweet Treats, Inc, wants to market a new snack food. On the prod¬uct's la¬bel, standard nutrition facts are
a. prohibited. b. required. c. strictly voluntary. d. warranted by the nature of the food.
Handal Corporation uses activity-based costing to compute product margins. Overhead costs have already been allocated to the company's three activity cost pools--Machining, Order Filling, and Other. The costs in those activity cost pools appear below: Machining$15,800Order Filling$6,400Other$9,800Machining costs are assigned to products using machine-hours (MHs) and Order Filling costs are assigned to products using the number of orders. The costs in the Other activity cost pool are not assigned to products. Activity data appear below: MHs (Machining)Orders (Order Filling)Product O44,800300Product S115,2001,700Finally, sales and direct cost data are combined with Machining and Order Filling costs to determine product margins. Product O4Product S1?Sales
(total)$70,200$112,200?Direct materials (total)$23,900$44,300?Direct labor (total)$38,900$46,700?What is the product margin for Product S1 under activity-based costing? A. $17,592 B. $21,200 C. $29,800 D. $3,752
A product's position in the market is based on consumer perceptions.
Answer the following statement true (T) or false (F)