What type of giving is done in support of a corporation’s business goals?
A. gifts-in-kind
B. planned giving
C. charitable gift annuity
D. strategic philanthropy
D. strategic philanthropy
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Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________
A) address one set of core customer needs of a large market segment B) have no segment focus C) are used when demographics are not distinctive D) are used when the company markets to a closely related attractive segment first E) involve highly refined marketing effort directed at an overlooked, small group of customers
Positive self-talk can build confidence as it programs the mind to
a. send negative messages. b. problem solve. c. send positive messages. d. be confused.
What term is used to describe the process of building on past failures by braving new encounters?
a. expanding b. challenging c. securing d. exposing
Which of the following statements about the change of plan provision in a life insurance contract is (are) true?
I. A change to a lower premium policy results in a refund of the difference in the cash values of the two policies. II. A change to a higher premium policy requires evidence of insurability. A) I only B) II only C) both I and II D) neither I nor II