Your _______ style involves your voice, body, and language
a. physical
b. inflection
c. listening
d. delivery
d
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We build relationships to satisfy needs. The textbook lists 3 kinds of needs; provide a
definition and an example of each one. Also discuss contradictory needs. What will be an ideal response?
According to the __________ theory of relationships, people seek and maintain relationships that they perceive as offering them about the same ratio of costs and rewards as that of their partner
Fill in the blank(s) with the appropriate word(s).
Listening as a(n) ______ process involves responding with verbal and nonverbal feedback.
a. affective b. physiological c. behavioral d. physiological
Answer the following statement(s) true (T) or false (F)
1.Your content must demonstrate value and quality by outlining not just the features of what you are promoting but also the benefits of those features. 2.In writing marketing copy, it’s often enough just to convince people something is good. 3.A campaign will need to establish a tone of voice that matches the brand’s overall tone. 4.A brand dictionary is a tool that organizations develop over time that defines jargon in user-friendly terms. 5.Thinking of your audience as a large whole can make your copywriting much stronger.