Direct and consistent eye contact from others is insulting to most North Americans
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False
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An audience that is undecided because its members are merely uninformed about a problem is one of the easiest audiences to persuade
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Heredity is also known as trait-like communication apprehension
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Public relations as a profession began when John D. Rockefeller hired Ivy Lee to change the image of his
company and himself. What event triggered Rockefeller to hire the young publicist? a) Congressional investigation of the Rockefeller industry; b) Ida Tarbell's muckraking article attacking Standard Oil Company; c) The Ludlow Massacre; d) J.P. Morgan's attack on Rockefeller; e) all of the above
Information about the audience such as age, education, and race is known as:
a. demographic audience data c. subject-related data b. demographic representation d. demographic profile