The workload chart identifies in ascending order of importance the activities performed by a given work unit
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F
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Geodemographic segmentation is a combination of census data with psychographic information
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Why is it important for public relations professionals to read and understand the news?
A) It helps them build their own news writing skills. B) It informs them of what journalists write, comment, and blog about. C) It enables them to compliment journalists when pitching a story. D) It provides a competitive edge against unfriendly competition.
What is the benefit of providing a list of expert contacts in a press kit?
A) helping reporters locate conflicting information for a balanced story B) adding emotional emphasis and appeal to a story C) giving an organization some control over story input D) illustrating the knowledge of a firm's executive board E) explaining the historical development of a firm's product
Reverse mortgages are a form of subprime lending
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