Which of the following demonstrates the use of a gender-neutral term?
a. The instructor told the class, "Everyone should take out his pencil to start the test."
b. The mailman usually delivers the mail around one o'clock in the afternoon.
c. Hillary wondered if every chairman in the world acted like the one at her company.
d. Six new firefighters were hired by the village after more funding was provided.
d
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A speech about the career of Jackie Robinson would be a
speech to a. describe. b. report. c. explain. d. instruct.
Research shows that marital happiness is more important than income, job status, or education in accounting for how happy people are overall. In the case of a happy marriage, which type of need is being met?
A. relational B. spiritual C. physical D. instrumental
In which type of families are father-child discussions more elaborate and less competitive? a. Dual parent families with a dual career couple
b. Dual parent families where one parent stays home with the children. c. Single-father families. d. Dual grandparent families. e. Single-mother families.
Answer the following statement(s) true (T) or false (F)
1. Nontraditional advertising includes direct marketing, social networks, and word of mouth 2. AIDA stands for attention, interest, desire, and action. 3. The action step of AIDA is where you tell your viewers what the product's features and benefits are. 4. Agencies come up with solutions to a client’s problem through tactics. 5. Defining the target audience means determining who will buy the product and why they want or need it.