Which of the following is an important component in determining psychographic characteristics?
A. benefits sought
B. age
C. use-situation factors
D. use-related factors
E. lifestyles
Answer: E
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A. process B. structural C. relationship D. task
Social media:
a. can help companies gain market share. b. are most widely used by tweens. c. are eliminating the effect of component lifestyles. d. have significantly decreased the complexity of buyer behavior.
The best strategy for selecting mutual funds in the 401(k) plan is to
A) pick an index fund. B) pick an aggressive growth fund, using last year's performance as a guide. C) select a number of funds to achieve broad diversification. D) pick a money market fund to avoid risk.
The main purpose of The Bill of Rights was to:
a. enumerate all of the rights of U.S. citizens. b. list the powers of the federal government. c. provide for restrictions on the power of the federal government. d. provide limitations on the powers of individuals.