If you believe that friends should always be there for you and support you even if they disagree with your decisions, that is your ________ for friendship.

A. equity expectation
B. social exchange rate
C. comparison level for alternatives
D. comparison level


Answer: D

Communication & Mass Media

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"We did it. We're sorry. Please forgive us." is an example of which strategy of image repair theory

A) mortification B) evasion of responsibility C) corrective action D) denial E) reduction of offensiveness

Communication & Mass Media

Narrowcasting has supplanted which of the following strategies for commercial media sales?

a) Lobbying for public subsidies b) Broadcasting TV programming with the largest possible appeal c) “Medium-casting” to audiences with better-than-average tastes d) None of the choices

Communication & Mass Media

List one of the five guidelines for a speech of tribute

What will be an ideal response?

Communication & Mass Media

Ceremonial speeches tend to __________.

A. address the question of how to solve human problems B. focus on values that draw people together C. concern themselves with matters of justice D. promote unified groupthink

Communication & Mass Media