Which process involves representatives reading material in draft format before it is mass-produced and distributed?

a) Copy testing
b) Ethnographic technique
c) Quantitative research
d) Qualitative research


a

Communication & Mass Media

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For which type of research is the data collected from places such as books, magazines, and the Internet?

a) Secondary b) Primary c) Quantitative d) Qualitative

Communication & Mass Media

In general, the more abstract the language, the more difficult it is for others to understand

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is a characteristic of a culture that values a decentralized approach to

power? A) Leadership is shared by many people. B) Most of the decisions are made by one or two people. C) There are clear lines of authority in who reports to whom. D) It is assumed that some people have more power and influence than others.

Communication & Mass Media

People who share beliefs such as "The duck that squawks gets shot," or "Seeing is better than hearing," would be characterized as members of a(n) __________ culture

a. individualistic b. high context c. polychronic d. low uncertainty e. high power

Communication & Mass Media