You should turn to your __________ when trying to identify two
to five key ideas for your speech body.
Fill in the blanks with correct word
central idea
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__________ is important because bad experience about a product or service can easily spread through word of mouth
a) Customer relations b) Employees relations c) Investor relations d) Environmental relations
The innovation in the way Pears’ soap marketed its product was that it was the first to use which of the following?
A. a print ad B. a catch phrase C. word of mouth D. a brand name
Which of the following important functions of mass media did Harold D. Lasswell describe?
A. gatekeeping and limited effect B. correlation and gatekeeping C. agenda setting and surveillance D. surveillance and correlation
Media synchronicity is the degree to which the medium allows individuals to work together on the same activity at the same time
A. True B. False