Television is the prime circulator of meanings and pleasures in our society
Indicate whether this statement is true or false.
T
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While you are developing programming strategy for a campaign designed to encourage kids to be more physically active, a manager requests that you hire a local pro basketball player as a celebrity spokesperson. What should you do?
a. Contact the team’s PR Director immediately and ask for an appointment with the athlete. b. Incorporate this tactic into the overall strategic plan. c. Ignore the manager’s request because you think he’s being pushy. d. Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic, as well as others.
Secondary sources are more likely to be inaccurate than primary sources.
Answer the following statement true (T) or false (F)
Our tendency to seek out information that confirms our prior beliefs is known as ______.
a. narrative reconstruction b. selective exposure c. continuity dysfunction d. selective perception
Carol is giving information to a group of senior college students about how to withdraw from a class at the college or university. Carol notices that some of the students are falling asleep while others seem bored
What was Carol's mistake in delivering this speech? a. She did not have enough information. b. Her audience analysis was poor. c. She needed more visual aids. d. She did not have the speech in a comfortable place.