While you are developing programming strategy for a campaign designed to encourage kids to be more physically active, a manager requests that you hire a local pro basketball player as a celebrity spokesperson. What should you do?

a. Contact the team’s PR Director immediately and ask for an appointment with the athlete.
b. Incorporate this tactic into the overall strategic plan.
c. Ignore the manager’s request because you think he’s being pushy.
d. Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic, as well as others.


d. Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic, as well as others.

Communication & Mass Media

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invented situation is the definition of a/ana. hypothetical example . a. analogy. b. description. c. definition, d. testimony.

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. The four “Rs” of listening are receiving, responding, rapport talk, and report talk. 2. Mindful listening is essential in many professional contexts. 3. Good listening requires rating a message from the other person’s perspective. 4. Researchers and writers have called listening a 21st-century skill because it’s now more important than ever. 5. Employers consider listening a workplace skill of moderate importance.

Communication & Mass Media

Sam Phillips discovered Elvis Presley

Indicate whether this statement is true or false.

Communication & Mass Media

This is a wrongful act, not including a breach of contract or trust, that results in injury to another's person, property, reputation, or the like, and for which the injured party is entitled to compensation

A) prior restraint B) malice C) tort D) fiduciary responsibility E) defamation

Communication & Mass Media