How can a marketer overcome the negative effects of commoditization?
A) convince target consumers that the firm's products are as good as those of competitors
B) convince target consumers that price is irrelevant in determining quality
C) convince target consumers that the firm's products are different from those of competitors
D) convince target customers that buying the highest-priced product is no guarantee of quality
E) convince target customers that all the products in the market are equivalent
C
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________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes
A) Cognitive differentiation B) Emotional appeal C) Comparative advertising D) Conclusion advertising
Cash received on account affects
a. cash and accounts payable; b. cash and accounts receivable; c. accounts receivable and revenue; d. accounts receivable and accounts payable; e. cash and owner's equity.
What is the average time that a snowplow is out of service?
A crew of mechanics at the Department of Transportation garage make minor repairs to snowplows during the winter. The snowplows break down at an average rate of 4 vehicles per day and breakdowns are distributed according to the Poisson distribution. The mechanic can service an average of 7 vehicles per day with a repair time distribution that approximates a negative exponential distribution. Assume an 8 hour day.
What is an e-signature? Is the e-signature an acceptable form of signature in the business world?