What element of the plan is the “how” not the “what” of programming?
a. vision
b. tactics
c. objectives
d. strategy
b. tactics
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Answer the following statements true (T) or false (F)
1. The narrative paradigm can help an advocate determine what arguments an audience might find persuasive. 2. People who do not use formal logic to make decisions are not being responsible. 3. It does not matter what arguments an advocate makes, as long as he or she makes numerous arguments. 4. Effective advocates tell the entire story, leaving no blanks for the audience to fill in. 5. Audiences are often persuaded by narratives that reflect predictable cultural stories.
What has been the impact of the digital media on advertising??
What will be an ideal response?
According to the text, what strategy has NPR used to attract more people to visit its web site?
a. At the end of each broadcast, listeners are told exactly what they will find on the web siteabout the story they just heard. b. NPR launched an extensive advertising campaign. c. NPR shut down its news broadcasts for a month in 2002, but still maintained its web site.
Callie thought it was appropriate to describe the conditions of the area following the earthquake but didn't want to show photographs of families with missing loved ones. Callie is making these choices based on __________.
A. decorum B. ethos C. intensity D. forensics