Pupillometrics, electrodermal response, and electroencephalographic measures are all forms of
A. rational measures of promotional success.
B. physiological measures of advertising effectiveness.
C. focus group interaction measures.
D. portfolio tests used in association with single-source field tests.
E. field posttests.
Answer: B
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a. core competencies b. distinctive capabilities c. strategic positioning d. strategies
In the contracting process, the practitioner and client explore both the formal and______ contractual elements of their relationship.
a. psychological b. biological c. social d. fiscal
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