According to Shama Kabani of Marketing Zen, business-to-consumer firms who want to use social media and attract visitors to the social media page must offer:
A) coupons and premiums
B) valuable information
C) free stuff
D) expertise
C
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Most experts now agree that there has been a tendency to rely far too heavily on net income and its companion, earnings per share, and in many cases to ignore a company's cash flows
a. True b. False Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. A modeling decision might be appropriate at a hotel in a high crime area to ensure that side doors automatically lock at a specific time. 2. Casinos use loyalty program cards to target in on high profit gamblers and entices them to return by offering them complimentary food, rooms, or tickets. 3. Managers often spend too much time over-emphasizing the qualitative data and not enough time on the quantitative data. 4. Regardless of whether or not the data is good or bad, all information is important to use in making managerial decisions.
A consumer's surplus represents an advantage for ________
A) producers B) suppliers C) consumers D) marketers E) business markets
After staying in a boutique hotel in Chicago, Marissa posted a picture on her Facebook feed and described how fabulous it was. This kind of information is considered ________ data.
A. abstract B. structured C. soft D. unstructured E. unsecured