Marci Bello is status-oriented. When she buys clothing she only considers items with well-known labels that her friends will notice. This behavior illustrates
A. satisfaction of a want.
B. the economic buyer model of buyer behavior.
C. satisfaction of a need.
D. satisfaction of a belief.
E. All these answers are correct.
Answer: A
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Which of the following statements is FALSE concerning the introduction of a presentation?
a. What you say at the beginning sets the stage for your entire presentation and initiates your rapport with the audience. b. Attention-getting techniques may include a quotation by an expert, an appropriate joke, or a startling statistic. c. The inductive approach is typically used, because the deductive approach would remove the element of suspense for the audience. d. After presenting the purpose, you should preview the major points you will discuss in the order you will discuss them.
Which of the following may be true of the cost of debt and cost of equity??
A. The weighted average cost of capital is computed by assigning weights to the cost of debt and the cost of equity of a firm.? B. ?The cost of debt for a firm is always equal to the cost of equity to the firm. C. ?The cost of internally generated equity for a firm is greater than the cost of externally generated equity funds for the firm. D. ?The cost of internally generated equity for a firm is less than the cost of debt for the firm. E. ?The cost of externally generated equity is the sum of the cost of debt and the cost of retained earnings.
In August 2004, Google first sold its common stock to the public at $85 per share and raised $1.76 billion. This is an example of
A) a secondary market transaction. B) a money-market transaction. C) a venture capital firm transaction. D) a primary market transaction.
The first step in finding the value of a bond is to
A) discount back the cash flows using an interest rate that represents the yield available on other bonds of like risk and maturity. B) identify the cash flows the holder of the bond will receive. C) contact the holder of the bond. D) none of the above.