The first goal of the speech introduction is to gain the attention of the audience

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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When making a nominating speech, do not try to build a powerful case for the candidate

Leave that task to the candidate herself. Indicate whether the statement is true or false

Communication & Mass Media

You should never read your presentation word for word from a

screen or flipchart. Indicate whether the statement is true or false

Communication & Mass Media

The process of seeing if an organization is ready for an IMC campaign is called

A) a communications audit B) quantitative research C) an IMC audit D) focus group research E) a reality check

Communication & Mass Media

In many Eastern cultures, silence indicates:

A) ?disrespect. B) ?contempt. C) ?disapproval. D) ?thoughtfulness. E) ?fastidious.

Communication & Mass Media