Answer the following statements true (T) or false (F)
1. The Professional Strategy Triangle does not apply to advertising copywriting.
2. Advertising copy should not break English grammar rules.
3. In traditional ad layout, the promise or benefit is in the call to action.
4. A tagline and a slogan are the same thing.
1. FALSE
2. FALSE
3. FALSE
4. FALSE
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The less fill light there is, the slower the falloff
Indicate whether the statement is true or false.
Because friendships are ________, we not only have to interact with a person to form the friendship but also have to use relational maintenance behaviors, such as openness, positivity, and network convergence, to maintain the relationship.
A. social exchanges B. challenging C. voluntary D. lifelong
People with a ________ concept of time tend to regard time as a commodity.
A. polychronic B. monochronic C. regional D. capitalist
Knowledge is information that has been given human significance
Indicate whether the statement is true or false